If You Can’t Beat Amazon, Join Them!

In 1995, Amazon began as an online book seller. But in the subsequent 17 years, it has become the biggest and most successful online retailer in the world.

But Amazon founder Jeff Bezos isn’t stopping there. The company has acquired such diverse enterprises as the Washington Post newspaper, upscale grocer Whole Foods, and many others.

Many businesses find themselves in direct competition with Amazon, as the online retail giant makes it easier than ever for its customers to buy from them rather than anybody else. In recent years, the company introduced its new Amazon Echo interactive home device that literally allows customers to order practically anything they want simply by asking “Alexa” for it.

In recent years, the company introduced its new Amazon Echo interactive home device that literally allows customers to order practically anything they want simply by asking “Alexa” for it.

And more innovations are certainly coming from Amazon.

SEO Florida – Selling through Amazon 

In the wake of such marketplace dominance, many businesses are discovering that it is easier to join forces with Amazon than compete against it.

Amazon makes few products on its own, instead serving as a marketplace for other businesses’ offerings. Companies can sell their products to Amazon directly for resale, or ship their products directly to customers who buy them through Amazon.

While Amazon takes a share of the profits, it is often worth it for companies because they can gain access to the online retailers billions of prospective customers.

SEO Florida – Amazon Affiliates

Another way to use Amazon’s market dominance to your advantage is through its Amazon Affiliates program.

When you sign up, you can promote products available on Amazon through your own website, social media accounts, and elsewhere and when people click through to buy those products, you get a small commission for every sale that is made through your portals.

In the early 21st Century, Amazon has created a market position that is hard for other businesses to compete against. So if you can’t beat Amazon, you might consider joining them.

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