I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.
I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feat. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.
Independence / Self-realization
– Innocent, “We are free to be you and me”
– Explorer, “Do not raise fences around me”
– Wise, “The truth will set you free”
Membership / Group
– Common–Man, “All men and women are created equal”
– Lover, “I only have eyes for you”
– Jester, “If I can not dance, I want no part of your revolution”
Mastery / Risk
– Hero, “Where there is will there is a way”
– Out–of–law, “The rules were made to be broken”
– Wizard, “It can happen!”
Stability / Control
– Ruler, “Power is not everything … is all that matters”
– Helpful, “Love thy neighbor as thyself”
– Creator, “If it can be imagined, can be created“
The study of archetypes for brand consolidation
There is no occasional propaganda, everything is worked in details to pass an image or fix stereotypes in people’s minds.
Understand what are archetypes and how they can help strengthen your brand.
Let’s try to have a broad overview, which proposes to discover the deepest meaning of branding.
You must have an open mind, because there is psychology, mythology, marketing, branding, philosophy, motivation, emotions and great ideas.
The ideas are not our, we got them from a study by Margaret Mark and Carol S. Pearson, excellent book‘s authors of “The Hero and the out–of-Law”.
After all, what is archetype?
Archetype is the first idea, the beginning of something.
What is the archetype of a chair, for example? Oh, a chair needs a seat, a backrest and its legs. There are thousands of chairs in the world, but the archetype of it is unique.
What is the archetype of a hero? Superman, for example. What would be the point if The Superman resisted everything, even kryptonite? None, because it would be perfect. And the perfect does not attract us. Simply because we are not perfect.
Every hero has his weakness. Sometimes, they are rejected. But at the end, they excel and drop everything to protect the community. They fight, they are courageous, face challenges and sacrifice. They leave their mark on the world.
The psychoanalyst Carl Gustav Jung, in his theory, noted that we share a collective unconscious. It is an unconscious filled with common desires. He noted, too, that several myths and narratives are common in all the earth and they help us to awaken these unconscious desires.
Just as the archetypal Hero motivates us the courage and honesty, the Explorer motivates us to set foot on the road and just go … wherever.
What if a brand, in a way, could indulge at least a little, a few of these desires?
Lytron has created a unique product based on the well known marketing ARCHETYPE concept. Each business has a personality. What is yours?
With Lytron Site Express, you pick one archetype layout and we develop the site for you in only 3 weeks. These layouts are beautiful, your site will look professional on a budget you can afford!
Our designers will hand craft 5 banners for the bigger slider, and our production team will replace your logo, add your images and texts.
Contact our consultants today by filling up the form on the sidebar.
After creating your site, start a Marketing Campaign on Google. Click here to know more.