Brand Development

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Emotional Intelligence: “People may not always remember every product or
service you offer but they will remember the way you made them feel”

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At Lytron, We create messages that will evoke a reaction or change a mood. We explore and value feelings, appealing directly to the emotional state, needs and aspirations of your target audience.

We promote a deeper connection between your consumers and your products & services.

 

The Process

We divide the process into 4 phases. Click here to learn more about the project development milestones.

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Concepts Example

Click to view an example of the conceptual phase using the explorer archetype.
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Guideline Example

Click to view an example of brand manual using the “Caregiver Archetype”.
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Brand Development Examples:

mila
racoes
structuro

Brand Stationary Example:

STRUCTURO BLUE STRIPES WHITE-01

Brading Site Design:

Market Research & Strategy

• SWOT Analysis
• Product Research
• Public Audience Research
• Competition Research & Reports

Concept Creation

• Dissecting the Product/Brand
• Archetype Analysis & Recommendation

After you’ve selected your creative direction, we develop a message / story to facilitate brand roll out in all your communications materials.

Brand Connection

• Our Team Finds Your Brand Identity
• Message Creation
• Slogan Creation
• Color Psychology
• Conceptual Development
• Typography & Logomark Research