Brand Development

Emotional Intelligence: “People may not always remember every product or
service you offer but they will remember the way you made them feel”

At Lytron, We create messages that will evoke a reaction or change a mood. We explore and value feelings, appealing directly to the emotional state, needs and aspirations of your target audience.

We promote a deeper connection between your consumers and your products & services.


The Process

We divide the process into 4 phases. Click here to learn more about the project development milestones.


Concepts Example

Click to view an example of the conceptual phase using the explorer archetype.

Guideline Example

Click to view an example of brand manual using the “Caregiver Archetype”.

Brand Development Examples:

Brand Stationary Example:

Brading Site Design:

Market Research & Strategy

• SWOT Analysis
• Product Research
• Public Audience Research
• Competition Research & Reports

Concept Creation

• Dissecting the Product/Brand
• Archetype Analysis & Recommendation

After you’ve selected your creative direction, we develop a message / story to facilitate brand roll out in all your communications materials.

Brand Connection

• Our Team Finds Your Brand Identity
• Message Creation
• Slogan Creation
• Color Psychology
• Conceptual Development
• Typography & Logomark Research