Brand Development Process
From Day 1 – 7:
CLIENT: Contract + Startup Briefing
Brainstorming with Designers – help identify your key target audience, perceptions of current brand name and identity, current market position, customer decision-making factors
and more. At the end of this session, we will have collected key internal perceptions that will shape your brand identity.
Extensive Market Research, Briefing, SWOT & Competitive Analysis, Archetype analysis & initial concept designs .
From Day 20 – 30:
Logo Design: We prepare twenty different creative directions for you to evaluate, along with the research profile, so you can better understand your choices.
2nd CLIENT FEEDBACK:
Rounds of Revisions / Choice of Logo
From Day 37 – 44:
Story / Conceptual Development + 2 Taglines options + 10 Choice of Pictures
3rd CLIENT FEEDBACK: Rounds of Revisions / Choice of Tagline
Brand Manual & Guidelines + 5 Web Banners based on conceptual development
4th CLIENT FEEDBACK:
Rounds of Revisions on the Web Banners and Messages + Final Approval