Despite Tech, Business Still All About Connections

Despite Tech, Business Still All About Connections

Ever since commerce first began in pre-historic times with people bartering with each other for goods and services, success has always been more about who you know than what you know.Business is about connections, whether they be vendors, customers, suppliers, or even competitors. The more people you know, the more successful your business will be.SEO Fort Lauderdale -- Different Arena, Same GameThe rise of the internet and online commerce over the course of the last two decades may ...

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Blog Post Comments from Bots Aim to Artificially Boost Rankings

Blog Post Comments from Bots Aim to Artificially Boost Rankings

Most blogging platforms offer the opportunity for readers to post comments. This ability helps makes blogging more interactive than other forms of content creation because readers can actually hold an only dialogue with the blog's author.But sometimes comments left on blog posts can seem nonsensical, unrelated to the content in any way, or just plain bizarre. In many instances, these comments were usually posted by "bots", automated content generators that are aimed at creating as many link...

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Voice Search and Digital Assistants Here to Stay

Voice Search and Digital Assistants Here to Stay

The latest trend in tech today is the growing popularity of voice search and digital assistants.Every major tech company now has their own version of this helpful, disembodied technology. Amazon has Alexa. Google has Google Assistant. Microsoft has Cortana. And, of course, Apple has Siri.Within just the past 12 months, the number of web users who rely on digital assistants to help them listen to their favorite music, answer questions about the weather, set cooking timers, and even unlock...

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Web Design Florida: Stock Photos vs. Authentic Images

Web Design Florida: Stock Photos vs. Authentic Images

Stock image of a sea turtleHave you ever gone to a website and seen a photo and thought, "Hey, I've seen that before!" If so, it was probably an image that the web page creator copied from a stock photo service.Stock photo services can be either paid or free. Free services include Wikimedia Commons and Flickr. You may need to attribute the author of the photo but you can usually use their images without having to pay a royalty.Paid stock photo sites include Getty Images, Shutterstoc...

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First Impressions Critically Important for Websites

When meeting new people, first impressions are important. How people look, the way they act, how friendly and helpful they are all influence your decision whether or not to interact with them.The same holds true for web pages. In fact, first impressions are even more important when people land on your web page. That's because visitors will make judgments about the credibility of your web page in as little as 50 milliseconds after they land there.And one out of every five people who visit...

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A Single Video Can Be Used Multiple Times

A Single Video Can Be Used Multiple Times

Video is one of the most immediate and effective ways to communicate with a target audience.The types of videos you produce are many. It can be a video promoting your business's products or services, establishing your brand, or enhancing your reputation within the community. Or it can be an instructional video that teaches viewers something useful that they can use right away.Or you can simply share somebody else's video, providing your customers with relevant content that they can enjoy...

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Fast-Loading Pages Keeps Visitors Coming

Fast-Loading Pages Keeps Visitors Coming

It's no secret that internet users prefer speed. If pages take too long to load, particularly on mobile devices, visitors are likely to bounce somewhere else.In fact, recent studies have found that if a web page takes longer than 3 seconds to load, about 40 percent of people will just go somewhere else. That's a problem if you rely on your business website to attract new customers and hang on to existing ones.SEO Florida -- Google and AMPGoogle, the world's most popular search engine...

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Too Many Bounce Backs Can Hurt Your SEO Ranking

Search engines like Google, Yahoo, Bing, and others use a lot of different kinds of metrics when assessing the value of your website. One of the most important is the number of bounce backs they detect from your web page.A bounce back is when somebody goes online, finds your website and clicks on it, then immediately clicks back to the search results page -- presumably because they did not find what they were looking for on your website. Too many bounces will definitely hurt your site rankin...

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For On Page SEO Content Quality Is Still Top Priority

There are all kinds of things you can do to improve the Search Engine Optimization of your web pages, including both on-page and off-page SEO techniques.But there is nothing more important than providing your page visitors with high-value, helpful content that they can actually use. If you do nothing else, create high-quality content and your web pages will attract a lot of visitors.SEO Fort Lauderdale -- Content and Web CrawlersSearch engines like Yahoo, Bing, and Google use a lot o...

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Keep Content Short, Snappy, and to the Point

Keep Content Short, Snappy, and to the Point

One of the unintended consequences of the rise in popularity of the internet is a shortening of people's attention spans. When you scroll through dozens of websites per day, you generally don't have time for a lot of in-depth content.So it is important to remember when creating content for your website that it should be as concise as possible. This will help keep people on your pages longer.Web Design Fort Lauderdale -- Two ExamplesSentences should be simple and direct. You don't hav...

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Short, Simple Videos Can Effectively Build Your Brand

Short, Simple Videos Can Effectively Build Your Brand

People today prefer videos. That's just a fact.Maybe it's because society as a whole is getting a little dumber and lazier. Or maybe it's because the smartphone in everybody's pocket has built-in high definition video capabilities. Whatever the reason, video is just the medium of choice among most people today.The value of video is that it's fast, fun, and effective. You don't have to wade through dozens of paragraphs to get to the point like you do with text content. You don't have to k...

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The Colors You Choose for Your Website Matter

Picking out the color scheme for your website is one of the most important decisions you will make.Colors have a subliminal effect on your web page visitors. So the best colors for your specific website will depend on what you want to people to do once they land there.Many businesses will simply choose colors that match those in its logo or products. But there is a lot to learn about the psychology of colors. Before you make any decisions, you should consider the questions of colors care...

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How to Choose the Best Keywords for Your Website

How to Choose the Best Keywords for Your Website

When you create content for your website, it's critical that you include the best keywords. That's because keywords are what search engines use to determine which website links to display to their users.So if you choose the wrong keywords, people are less likely to be able to find your website when they search for businesses like yours online.SEO Fort Lauderdale -- What Are Keywords?When search engines like Yahoo, Bing!, Google and others scan your website, they use intricate algori...

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Tips for Naming Your Website

One of the first decisions in creating your new website is also one of the most important: What to name it.The name you choose for your new website will affect how easy it is for people to find, how simple it is to remember, and how popular it will be months or even years from now.So you want to choose your new website name carefully. Here are some tips to help you choose wisely.Web Design Fort Lauderdale -- Use a Reputable RegistrarThere are many online registrars that can sell ...

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If You Can’t Beat Amazon, Join Them!

If You Can’t Beat Amazon, Join Them!

In 1995, Amazon began as an online book seller. But in the subsequent 17 years, it has become the biggest and most successful online retailer in the world.But Amazon founder Jeff Bezos isn't stopping there. The company has acquired such diverse enterprises as the Washington Post newspaper, upscale grocer Whole Foods, and many others.Many businesses find themselves in direct competition with Amazon, as the online retail giant makes it easier than ever for its customers to buy from them ra...

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Monetizing Personal Data with Your Website

Monetizing Personal Data with Your Website

People will return to businesses if they feel as if they have a personal relationship with them.Think about your own experience: When employees at your favorite coffee shop know your regular order or your local bookstore calls you when your favorite author has a new book out, aren't you more likely to go back there?Capturing and storing personal information about your customers can help build trust relationships with them and keep them returning to your online business again and again. ...

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Free Online Learning Teaches How to Create, Maintain Websites

Free Online Learning Teaches How to Create, Maintain Websites

A lot of people who want to have their own website for their business or their personal use will hire an outside company to create it for them.Another alternative is to go back to school and spend several years learning about web page creation, online design, and other highly technical subjects in a formal classroom setting.But now there is a simpler way to learn computer programming, website design, and web page maintenance. It's called Kahn Academy and it's completely free.SEO ...

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How Web Search Engines Work

How Web Search Engines Work

In less than 20 years, the internet has gone from not existing to being one of the biggest and most influential industries in the world.Google, which was only founded in 1998, is now the most popular search engine on the web. Every day, billions of people use it to find information, buy products, stream video, and many other uses.SEO Fort Lauderdale -- The Three Stages of Search EnginesWhile we all rely on the internet for practically everything today, most people have no actual idea...

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On-Screen Tech Support Builds Bonds with Customers

On-Screen Tech Support Builds Bonds with Customers

There is a growing trend among many online retailers to provide on-screen tech support boxes right on their business website. You may have seen these text boxes, which usually pop up at the bottom right-hand corner of the screen when the user lands on the web page.Typically, these on-screen tech support boxes say something like, "Let me know if there is anything I can help you with today!" They also may include an image of a smiling person wearing a headset.SEO Florida -- How On-Screen T...

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Web Design Florida: Tips for Optimizing Your Website

Web Design Florida: Tips for Optimizing Your Website

When visitors land on your website, do they immediately understand what your business does or what types of products you offer?If not, the problem usually lies with your web design. How you set up your pages directly influences whether your page visitors are going to stick around or "bounce" to another site.Web Design Florida -- Things to AvoidIf your web page is too busy, if it includes a lot of annoying animations, or you are still using Flash, your visitors are probably going to b...

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Pictures of People Connect Better with Page Visitors

Pictures of People Connect Better with Page Visitors

When you post articles, blogs, or other content on your web page, it's important that you always include some sort of image to go with it.But not just any image will do. Visitors to your web page will connect better on an emotional level if you include an image that includes at least one person, rather than simple pictures of objects of products.Numerous studies have shown that Internet users prefer websites that include pictures of people over pictures of things.SEO Fort Lauderdale ...

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Overstuffing Your Webpage with Keywords Is Counterproductive

Overstuffing Your Webpage with Keywords Is Counterproductive

Search engines like Google and Bing! work by scanning content on the Internet and ranking them according to their keywords. These are words or phrases that tell the search engine what the web page is about.Using the best keywords in the right places on your web pages can help propel your sites to the top of the Search Engine Results Pages (SERPs) for Google and other popular search engines.But using too many keywords in too many places on your web pages can actually be counterproductive ...

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Including a Poll Builds Customer Loyalty

Including a Poll Builds Customer Loyalty

One of the most effective ways to make your customers feel as if their opinion counts is to include a poll on your web page, blog, or another online site.Polls also are simple, fast, and valuable ways to gather critical information that can help your business improve. They let you understand how your customers truly feel about important elements of your business, such as products, quality of service, or other elements.Web Design Miami -- Adding Polls to Your Web PagesMost web page de...

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Rewards and Recognition Keep Customers Coming Back

Rewards and Recognition Keep Customers Coming Back

The people who visit your website have plenty of other options. So how can you be sure that they will keep returning to your web page over all of your competitors?You can increase the chances that customers will come back to your pages again and again by launching rewards and recognition programs.Web Design Florida -- Recognizing Your CustomersPeople like to be recognized. It's just human nature. So when you come up with ways to recognize return customers who frequent your website, t...

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