Free Online Learning Teaches How to Create, Maintain Websites

Free Online Learning Teaches How to Create, Maintain Websites

A lot of people who want to have their own website for their business or their personal use will hire an outside company to create it for them.Another alternative is to go back to school and spend several years learning about web page creation, online design, and other highly technical subjects in a formal classroom setting.But now there is a simpler way to learn computer programming, website design, and web page maintenance. It's called Kahn Academy and it's completely free.SEO ...

Read More

How Web Search Engines Work

How Web Search Engines Work

In less than 20 years, the internet has gone from not existing to being one of the biggest and most influential industries in the world.Google, which was only founded in 1998, is now the most popular search engine on the web. Every day, billions of people use it to find information, buy products, stream video, and many other uses.SEO Fort Lauderdale -- The Three Stages of Search EnginesWhile we all rely on the internet for practically everything today, most people have no actual idea...

Read More

On-Screen Tech Support Builds Bonds with Customers

On-Screen Tech Support Builds Bonds with Customers

There is a growing trend among many online retailers to provide on-screen tech support boxes right on their business website. You may have seen these text boxes, which usually pop up at the bottom right-hand corner of the screen when the user lands on the web page.Typically, these on-screen tech support boxes say something like, "Let me know if there is anything I can help you with today!" They also may include an image of a smiling person wearing a headset.SEO Florida -- How On-Screen T...

Read More

Web Design Florida: Tips for Optimizing Your Website

Web Design Florida: Tips for Optimizing Your Website

When visitors land on your website, do they immediately understand what your business does or what types of products you offer?If not, the problem usually lies with your web design. How you set up your pages directly influences whether your page visitors are going to stick around or "bounce" to another site.Web Design Florida -- Things to AvoidIf your web page is too busy, if it includes a lot of annoying animations, or you are still using Flash, your visitors are probably going to b...

Read More

Pictures of People Connect Better with Page Visitors

Pictures of People Connect Better with Page Visitors

When you post articles, blogs, or other content on your web page, it's important that you always include some sort of image to go with it.But not just any image will do. Visitors to your web page will connect better on an emotional level if you include an image that includes at least one person, rather than simple pictures of objects of products.Numerous studies have shown that Internet users prefer websites that include pictures of people over pictures of things.SEO Fort Lauderdale ...

Read More

Overstuffing Your Webpage with Keywords Is Counterproductive

Overstuffing Your Webpage with Keywords Is Counterproductive

Search engines like Google and Bing! work by scanning content on the Internet and ranking them according to their keywords. These are words or phrases that tell the search engine what the web page is about.Using the best keywords in the right places on your web pages can help propel your sites to the top of the Search Engine Results Pages (SERPs) for Google and other popular search engines.But using too many keywords in too many places on your web pages can actually be counterproductive ...

Read More

Including a Poll Builds Customer Loyalty

Including a Poll Builds Customer Loyalty

One of the most effective ways to make your customers feel as if their opinion counts is to include a poll on your web page, blog, or another online site.Polls also are simple, fast, and valuable ways to gather critical information that can help your business improve. They let you understand how your customers truly feel about important elements of your business, such as products, quality of service, or other elements.Web Design Miami -- Adding Polls to Your Web PagesMost web page de...

Read More

Rewards and Recognition Keep Customers Coming Back

Rewards and Recognition Keep Customers Coming Back

The people who visit your website have plenty of other options. So how can you be sure that they will keep returning to your web page over all of your competitors?You can increase the chances that customers will come back to your pages again and again by launching rewards and recognition programs.Web Design Florida -- Recognizing Your CustomersPeople like to be recognized. It's just human nature. So when you come up with ways to recognize return customers who frequent your website, t...

Read More

With SEO, Don’t Lose Sight of the Big Picture

With SEO, Don’t Lose Sight of the Big Picture

The algorithms search engines like Google, Bing, and Yahoo use to create search engine results pages (SERPs) are highly complicated and top-secret. They also are constantly being updated, improved, and modified.A lot of web page managers will spend endless hours trying to outsmart these algorithms, constantly scanning the web for anything that will give them an edge over the competition. In some instances, companies will pay thousands of dollars and devote weeks of resources to move up just ...

Read More

Create Business Goals that Are S.M.A.R.T.

You can use your web pages, social media campaigns, and other online marketing strategies to help your business achieve both short term and long term goals. But you will be more likely to achieve these objectives if they are S.M.A.R.T. goals.S.M.A.R.T. is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. These criteria originally were created by business consultant Peter Drucker in his "Management by Objective" concept.Web Design Fort Lauderdale - Sp...

Read More

SEO Florida: Blogs Provide Continuous Contact with Customers

For today's businesses to be successful, they need to do more than just make connections with new customers. They also need to constantly reinforce that relationship so that they come back to your business again and again.Most businesses won't survive if they have only one initial contact with a customer and then never see them again. The key to profitability is to build long-term relationships with people so that they come back to your business every time they need the products and services...

Read More

With Today’s Web Design in Florida, Content Is King

In order for your web pages to be popular, they have to strike a delicate balance between search engine optimization (SEO) and giving visitors what they want. In effect, web designers have been serving two masters: The giant search engine algorithms like Google, Bing!, Yahoo, and others, and the people who actually visit their web pages.Now, all that is changing. Google and others are realizing that the pages that score the best in their algorithmic equations aren't always the pages people r...

Read More

Keywords May Not Be as Important as They Once Were

Pretty much since the internet was invented, keywords have been the holy grail of most web page creators. That's because search engines use keywords to scan through web pages, identify what they are about, and rank them according to how valuable they will be to their users.Today, however, keywords may not be as significant as they once were. Search engines like Google, Bing, Yahoo and others are more sophisticated than ever. And web users themselves are more advanced as well.,SEO Fort La...

Read More

Top Quality Web Design Helps Attract New Customers

Business websites are used for many purposes. Many serve as online versions of real-world stores, allowing visitors to shop for products or services directly from their devices.But another type of website is designed to attract new customers. These web pages are known as lead generators.Web Design Fort Lauderdale -- Lead GeneratorsLead generating websites will typically offer visitors something that they can use in their everyday life in exchange for customer information the business...

Read More

Search Engines Are Measuring and Weighing Your Website

When you post a business website on the internet, your aim is for customers to find it easily and quickly. But in order for people to find your website, it has to be appealing to search engines.Google, Bing, Yahoo and other search engines are what connect customers with your website. So if your website doesn't provide search engines with what they want, it won't be ranked high on search engine results pages. And if that happens, people are going to have a hard time finding your business webs...

Read More

5 Web Design Obstacles That Could Frustrate You

Thanks to the many all-inclusive web design apps out there, anybody can create and design their own highly effective website that is guaranteed to go viral, right?Not so fast. Even though places like WordPress, Weebly, and Squarespace certainly make it easier to design websites, they don't do everything ... at least not everything you need.Web sites need to do more than just exist. They also need to look great, be easy to navigate, and easy for people to share.Web Design Florida -- L...

Read More

Why Does SEO Matter So Much, Anyway?!

Small businesses with an online presence have to think about SEO all the time. Why?It's because Search Engine Optimization, techniques that boost your business website's online profile, are how most consumers find your business today. Without constant vigilance on SEO, those customers are going to go to competitors.SEO Fort Lauderdale -- Rising to the TopSEO techniques include things like insert keywords into your web content, posting photos and videos that attract more click-through...

Read More

Photos Add the Personal Touch to Your Website

Generally speaking, anything you publish on your website, blog, or elsewhere online should include at least one photo or image.Photos not only give visitors a visual cue tied to your content, but they also can help improve your page rankings. Search engines like Google, Yahoo, Bing! and others assign more value to pages that have good, high-quality photos or images that are related to the page's content.Web Design Fort Lauderdale -- What Type of Photos to IncludeThe best photos are o...

Read More

Life’s a Beach. Enjoy It!

One of the best things about living and working in Florida is that you are never more than an hour or two's drive from the beach. Pretty much any direction you go -- except due north -- if you just keep going, sooner or later you are going to run into an ocean.Florida also has some of the best weather of anywhere in the world. So not only are you constantly near a beach, but it's also going to be warm enough to enjoy it.SEO Florida -- Break Out of Your Normal RoutineDespite this, the...

Read More

Intended Audience Determines Social Media Platform to Use

In a little more than a decade, social media has grown from being a niche marketing platform to one of the most important ways for businesses to connect with customers.It's almost hard to believe that Facebook was only created in 2005 when Mark Zuckerberg and some of his Harvard classmates developed it as a way to meet girls.Today, there are dozens of popular social media platforms. And the one you choose to promote your business, products, services, or brand is often determined by what...

Read More

If You Want More Contacts, You Need to Ask for Them

Social media really is one of the most effective ways at connecting with new people every created. But it still has its limits.Setting up social media accounts on all the most popular platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn, and others will give your business website a launching pad for your web-based marketing efforts. But that's all it is: A foundation.Making your social media accounts work for your business is up to you.SEO Fort Lauderdale -- Asking for What...

Read More

How to Make Employees Love Working at Your Business

Happy employees are more productive employees. They work harder, make fewer mistakes, and contribute more to your business's bottom line.Keeping employees happy also increase job satisfaction and workplace morale. And that enthusiasm about working for your business can be infectious, making its way to customer interactions and building your business's reputation in the community and beyond.Web Design Fort Lauderdale -- Affordable Morale BoostersYou might think that the best way to ma...

Read More

Split Testing Measures Success of SEO Efforts

Split testing is a technique used by online marketers to measure the effectiveness of specific changes to such things as SEO keywords, marketing campaigns, and even the images used on websites.In essence, split testing is based on the approach scientists use to test a theory by using clinical trials. An experiment is set up into two groups: One control group and one test group.For example, pharmaceutical researchers might give one group a new drug they are testing and a second group a pl...

Read More

Coding: Blue Collar Jobs of the Future?

Pick up any newspaper or log into any news website and you are certain to find stories about how automation is eliminating the jobs of blue-collar workers.Everybody from factory workers to farmers to truck drivers has either already been replaced by robots, or may soon be.So where does that leave recent high school graduates who aren't planning on attending a four-year college or university? What kind of future career prospects can they expect of traditional blue-collar jobs are going a...

Read More