Too Many Bounce Backs Can Hurt Your SEO Ranking

Search engines like Google, Yahoo, Bing, and others use a lot of different kinds of metrics when assessing the value of your website. One of the most important is the number of bounce backs they detect from your web page.A bounce back is when somebody goes online, finds your website and clicks on it, then immediately clicks back to the search results page -- presumably because they did not find what they were looking for on your website. Too many bounces will definitely hurt your site rankin...

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For On Page SEO Content Quality Is Still Top Priority

There are all kinds of things you can do to improve the Search Engine Optimization of your web pages, including both on-page and off-page SEO techniques.But there is nothing more important than providing your page visitors with high-value, helpful content that they can actually use. If you do nothing else, create high-quality content and your web pages will attract a lot of visitors.SEO Fort Lauderdale -- Content and Web CrawlersSearch engines like Yahoo, Bing, and Google use a lot o...

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Keep Content Short, Snappy, and to the Point

Keep Content Short, Snappy, and to the Point

One of the unintended consequences of the rise in popularity of the internet is a shortening of people's attention spans. When you scroll through dozens of websites per day, you generally don't have time for a lot of in-depth content.So it is important to remember when creating content for your website that it should be as concise as possible. This will help keep people on your pages longer.Web Design Fort Lauderdale -- Two ExamplesSentences should be simple and direct. You don't hav...

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Short, Simple Videos Can Effectively Build Your Brand

Short, Simple Videos Can Effectively Build Your Brand

People today prefer videos. That's just a fact.Maybe it's because society as a whole is getting a little dumber and lazier. Or maybe it's because the smartphone in everybody's pocket has built-in high definition video capabilities. Whatever the reason, video is just the medium of choice among most people today.The value of video is that it's fast, fun, and effective. You don't have to wade through dozens of paragraphs to get to the point like you do with text content. You don't have to k...

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The Colors You Choose for Your Website Matter

Picking out the color scheme for your website is one of the most important decisions you will make.Colors have a subliminal effect on your web page visitors. So the best colors for your specific website will depend on what you want to people to do once they land there.Many businesses will simply choose colors that match those in its logo or products. But there is a lot to learn about the psychology of colors. Before you make any decisions, you should consider the questions of colors care...

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How to Choose the Best Keywords for Your Website

How to Choose the Best Keywords for Your Website

When you create content for your website, it's critical that you include the best keywords. That's because keywords are what search engines use to determine which website links to display to their users.So if you choose the wrong keywords, people are less likely to be able to find your website when they search for businesses like yours online.SEO Fort Lauderdale -- What Are Keywords?When search engines like Yahoo, Bing!, Google and others scan your website, they use intricate algori...

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Tips for Naming Your Website

One of the first decisions in creating your new website is also one of the most important: What to name it.The name you choose for your new website will affect how easy it is for people to find, how simple it is to remember, and how popular it will be months or even years from now.So you want to choose your new website name carefully. Here are some tips to help you choose wisely.Web Design Fort Lauderdale -- Use a Reputable RegistrarThere are many online registrars that can sell ...

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If You Can’t Beat Amazon, Join Them!

If You Can’t Beat Amazon, Join Them!

In 1995, Amazon began as an online book seller. But in the subsequent 17 years, it has become the biggest and most successful online retailer in the world.But Amazon founder Jeff Bezos isn't stopping there. The company has acquired such diverse enterprises as the Washington Post newspaper, upscale grocer Whole Foods, and many others.Many businesses find themselves in direct competition with Amazon, as the online retail giant makes it easier than ever for its customers to buy from them ra...

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Monetizing Personal Data with Your Website

Monetizing Personal Data with Your Website

People will return to businesses if they feel as if they have a personal relationship with them.Think about your own experience: When employees at your favorite coffee shop know your regular order or your local bookstore calls you when your favorite author has a new book out, aren't you more likely to go back there?Capturing and storing personal information about your customers can help build trust relationships with them and keep them returning to your online business again and again. ...

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Free Online Learning Teaches How to Create, Maintain Websites

Free Online Learning Teaches How to Create, Maintain Websites

A lot of people who want to have their own website for their business or their personal use will hire an outside company to create it for them.Another alternative is to go back to school and spend several years learning about web page creation, online design, and other highly technical subjects in a formal classroom setting.But now there is a simpler way to learn computer programming, website design, and web page maintenance. It's called Kahn Academy and it's completely free.SEO ...

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How Web Search Engines Work

How Web Search Engines Work

In less than 20 years, the internet has gone from not existing to being one of the biggest and most influential industries in the world.Google, which was only founded in 1998, is now the most popular search engine on the web. Every day, billions of people use it to find information, buy products, stream video, and many other uses.SEO Fort Lauderdale -- The Three Stages of Search EnginesWhile we all rely on the internet for practically everything today, most people have no actual idea...

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On-Screen Tech Support Builds Bonds with Customers

On-Screen Tech Support Builds Bonds with Customers

There is a growing trend among many online retailers to provide on-screen tech support boxes right on their business website. You may have seen these text boxes, which usually pop up at the bottom right-hand corner of the screen when the user lands on the web page.Typically, these on-screen tech support boxes say something like, "Let me know if there is anything I can help you with today!" They also may include an image of a smiling person wearing a headset.SEO Florida -- How On-Screen T...

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Web Design Florida: Tips for Optimizing Your Website

Web Design Florida: Tips for Optimizing Your Website

When visitors land on your website, do they immediately understand what your business does or what types of products you offer?If not, the problem usually lies with your web design. How you set up your pages directly influences whether your page visitors are going to stick around or "bounce" to another site.Web Design Florida -- Things to AvoidIf your web page is too busy, if it includes a lot of annoying animations, or you are still using Flash, your visitors are probably going to b...

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Pictures of People Connect Better with Page Visitors

Pictures of People Connect Better with Page Visitors

When you post articles, blogs, or other content on your web page, it's important that you always include some sort of image to go with it.But not just any image will do. Visitors to your web page will connect better on an emotional level if you include an image that includes at least one person, rather than simple pictures of objects of products.Numerous studies have shown that Internet users prefer websites that include pictures of people over pictures of things.SEO Fort Lauderdale ...

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Overstuffing Your Webpage with Keywords Is Counterproductive

Overstuffing Your Webpage with Keywords Is Counterproductive

Search engines like Google and Bing! work by scanning content on the Internet and ranking them according to their keywords. These are words or phrases that tell the search engine what the web page is about.Using the best keywords in the right places on your web pages can help propel your sites to the top of the Search Engine Results Pages (SERPs) for Google and other popular search engines.But using too many keywords in too many places on your web pages can actually be counterproductive ...

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Including a Poll Builds Customer Loyalty

Including a Poll Builds Customer Loyalty

One of the most effective ways to make your customers feel as if their opinion counts is to include a poll on your web page, blog, or another online site.Polls also are simple, fast, and valuable ways to gather critical information that can help your business improve. They let you understand how your customers truly feel about important elements of your business, such as products, quality of service, or other elements.Web Design Miami -- Adding Polls to Your Web PagesMost web page de...

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Rewards and Recognition Keep Customers Coming Back

Rewards and Recognition Keep Customers Coming Back

The people who visit your website have plenty of other options. So how can you be sure that they will keep returning to your web page over all of your competitors?You can increase the chances that customers will come back to your pages again and again by launching rewards and recognition programs.Web Design Florida -- Recognizing Your CustomersPeople like to be recognized. It's just human nature. So when you come up with ways to recognize return customers who frequent your website, t...

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With SEO, Don’t Lose Sight of the Big Picture

With SEO, Don’t Lose Sight of the Big Picture

The algorithms search engines like Google, Bing, and Yahoo use to create search engine results pages (SERPs) are highly complicated and top-secret. They also are constantly being updated, improved, and modified.A lot of web page managers will spend endless hours trying to outsmart these algorithms, constantly scanning the web for anything that will give them an edge over the competition. In some instances, companies will pay thousands of dollars and devote weeks of resources to move up just ...

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Create Business Goals that Are S.M.A.R.T.

You can use your web pages, social media campaigns, and other online marketing strategies to help your business achieve both short term and long term goals. But you will be more likely to achieve these objectives if they are S.M.A.R.T. goals.S.M.A.R.T. is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. These criteria originally were created by business consultant Peter Drucker in his "Management by Objective" concept.Web Design Fort Lauderdale - Sp...

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SEO Florida: Blogs Provide Continuous Contact with Customers

For today's businesses to be successful, they need to do more than just make connections with new customers. They also need to constantly reinforce that relationship so that they come back to your business again and again.Most businesses won't survive if they have only one initial contact with a customer and then never see them again. The key to profitability is to build long-term relationships with people so that they come back to your business every time they need the products and services...

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With Today’s Web Design in Florida, Content Is King

In order for your web pages to be popular, they have to strike a delicate balance between search engine optimization (SEO) and giving visitors what they want. In effect, web designers have been serving two masters: The giant search engine algorithms like Google, Bing!, Yahoo, and others, and the people who actually visit their web pages.Now, all that is changing. Google and others are realizing that the pages that score the best in their algorithmic equations aren't always the pages people r...

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Keywords May Not Be as Important as They Once Were

Pretty much since the internet was invented, keywords have been the holy grail of most web page creators. That's because search engines use keywords to scan through web pages, identify what they are about, and rank them according to how valuable they will be to their users.Today, however, keywords may not be as significant as they once were. Search engines like Google, Bing, Yahoo and others are more sophisticated than ever. And web users themselves are more advanced as well.,SEO Fort La...

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Top Quality Web Design Helps Attract New Customers

Business websites are used for many purposes. Many serve as online versions of real-world stores, allowing visitors to shop for products or services directly from their devices.But another type of website is designed to attract new customers. These web pages are known as lead generators.Web Design Fort Lauderdale -- Lead GeneratorsLead generating websites will typically offer visitors something that they can use in their everyday life in exchange for customer information the business...

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Search Engines Are Measuring and Weighing Your Website

When you post a business website on the internet, your aim is for customers to find it easily and quickly. But in order for people to find your website, it has to be appealing to search engines.Google, Bing, Yahoo and other search engines are what connect customers with your website. So if your website doesn't provide search engines with what they want, it won't be ranked high on search engine results pages. And if that happens, people are going to have a hard time finding your business webs...

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