Big Brands pay Ad Agencies to create emotionally engaging campaigns. Small and Medium Businesses usually don’t know anything about emotional intelligence in marketing with tools like archetypes and color psychology. Unfortunately, most of their brand strategies focus solely on rational factors.
At Lytron, your local business can have an emotional strategy while paying a fraction of the cost. We believe in the memory of feelings, appealing directly to the emotional state, needs and aspirations of your target audience. We create messages that will evoke a reaction and change moods. Real people may not always remember products & services, but they will remember how they felt about your brand. This is emotional intelligence.
With our headquarter office in Boca Raton, Florida and a diverse team spread across Hawaii, Brazil and the Caribbean; Lytron has served hundreds of small businesses since 2001. We would love to go on this journey with you!
When you have a business, it is important to be able control the narrative of your product. You will want the product to have a positive image in the minds of consumers. It is up to you and your company to come up with a message that will convey what you feel the product is all about. Doing this is not an easy task. You will have to conduct research, either by yourself or you can hire another company to do it for you.
We create messages that will evoke a reaction or change a mood. We explore and value feelings, appealing directly to the emotional state, needs and aspirations of your target audience. We promote a deeper connection between them and your products and services.
Hand Craft design with dozens of features for you to choose. Our packages are usually chosen for medium and big projects, where the site needs to have a bigger number of pages. All the pages are designed and the final touch is applied with you, during a virtual meeting, where you get to see options and chose what pleases you the most. Your visitors can search the entire site and easily find information.
Lytron has developed unique methods and tools to better optimize (SEO) our Miami client’ sites. Once we detect the best keywords to invest in, we will work to bring traffic to your site. Whether by SEO, PPC, Seasonal Campaigns, E-mail Marketing, Social Media Marketing, or an Integrated Marketing Campaign in Miami, your consumers will find you! When the visitors start to come, we work on the conversion, by analyzing user’s behavior (UX Design), to change the flow of the site, if necessary. Since the very beginning, the site is built or adapted by our team of in-house designers and developers. Our creative and marketing team will work with you to maximize your potential to win the client and beat the competition.